Search Tips
In order to get more accurate results, our search has the following Google-Type search functionality:
+
If you use '+' in front of a word, then that word will be present in the search results.
ex: Harry +Potter will return results with the word 'Potter'.
-
If you use '-' in front of a word, then that word will be absent in the search results.
ex: Harry -Potter will return results without the word 'Potter'.
AND
If you use 'AND' between two words, then both of those words will be present in the search results.
ex: Harry AND Potter will return results with both 'Harry' and 'Potter'.
OR
If you use 'OR' between two words, then bth of those words may or may not be present in the search results.
ex: Harry OR Potter will return results with just 'Harry', results with just 'Potter' and results with both 'Harry' and 'Potter'.
NOT
If you use 'NOT' before a word, then that word will be absent in the search results.
ex: Harry NOT Potter will return results without the word 'Potter'.
""
Placing '""' around words will perform a phrase search. The search results will contain those words in that order.
ex: "Harry Potter" will return any results with 'Harry Potter' in them, but not 'Potter Harry'.
*
Using '*' in a word will perform a wildcard search. The '*' signifies any number of characters. Searches can not start with a wildcard.
ex: Pot*er will return results with words starting with 'Pot' and ending in 'er'. In this case, 'Potter' will be a match.
Publisher: Pearson Education (US)
ISBN:
9780321767530
Publication Date: 2011
Bind Format: Paperback
Publisher's Status: Active
Availability:
This item is in stock and will be dispatched immediately.
100 Things Every Designer Needs to Know About People
col. Illustrations 256
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: * What grabs and holds attention on a page or screen? * What makes memories stick? * What is more important, peripheral or central vision? * How can you predict the types of errors that people will make?* What is the limit to someone's social circle?* How do you motivate people to continue on to (the next step? * What line length for text is best?* Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.