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For more than a century, Rolex has stood apart as the most legendary brand of watch in the world. A Rolex conveys many things: a luxury timepiece, a tool of power for movers and shakers and the symbol of passage into adulthood. The Vintage Watch Company is the only store of its kind in the world, with a devoted client base of devoted Rolex aficionados, from royalty to sporting legends to stars of the silver screen. Throughout, father and son, John and David Silver have been carefully cataloguing and amassing one of the largest pictorial records of vintage Rolex watches in the world. This new and updated edition, with an extra 48 sumptuous pages of fabulous pieces, is published to celebrate the company's 30th anniversary in 2025 and contains a unique collection of vintage Rolex watches that have passed through the store in this time. The watches included take the collection up to the year 2006. Ever the record setter - the Daytona that had belonged to Paul Newman was auctioned by Phillips in New York in October 2017 for $17.8 million - it comes as no surprise that Rolex is the most collected watch brand in the world. Over 2,000 watches feature in the book. From early Rolex pocket watches to the world's first wristwatches, elegant in their simplicity yet revolutionary in their impact, to the very first Submariners, iconic Daytonas and jewel-encrusted Crown Collections, the mesmerising archive of vintage timepieces charts the extraordinary rise of an extraordinary brand. Choose from the First Rolex Submariner, later coined the James Bond, or the Early GMT-Master made for Pan Am transatlantic pilots. Read about the First Explorers made famous by the 1953 Everest Expedition, or the Explorer II worn by Steve McQueen. Marvel at Early Vintage collections, from the Officer's Pocket Watch to the Ladies' Diamond; from the Oyster and the Stella & Stone collections, to the Sport Collection. Take a look at a new section covering 'tropical' dials, watches with dials which have faded gradually through exposure to sun and hot climates, which are highly sought-after; and a new section covering the relationship between Rolex and the luxury jewellery brand Tiffany, one of the most famous co-branding partnerships in history. This book is a perfect gift for all lovers of luxury retail as well as passionate collectors of Rolex watches who will want to read about the models they own.